Most consumers are unaware of how to kill the world’s most vile insect. A creature that can survive, extreme heat, asteroids, and nuclear explosions. You could try to figure it out on your own, or just buy Black Flag’s Roach Motel, and leave it at that.
This unique double-spread magazine featuring a clear page allows the audience to interact with the ad, showing them that using their boot or rolling up this magazine may not be the best way to kill roaches.
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To the thousands who wait at bus stops every day, these ads will bring awareness to the durability of roaches and show them why they need the help of this Roach Motel.
For the commuters who walk or drive, this larger scale ad quickly communicates that roaches are tougher than you thought and you may need our help.
These street graphics will place the consumer in the ad, showing millions of commuters why their bug-killing methods are ineffective, and who can help.