Most don’t know the strength each taste of a Suckerpunch Pickle holds. A taste so bold, it hits you right in the face—literally. Yet, it’s so good that The Pickle is always worth the pain.
Suckerpunch Pickles
OOH
These ads targeting metro commuters will show them the perfect traveling snack for their next ride.
This out-of-home uses the medium to full effect showing consumers that Suckerpunch’s bold flavor is even strong enough to punch through a billboard.
Social
Suckerpunch will create a Snapchat filter game where virtual pickles fly across the screen, and players must move their faces to catch them in their mouths. As the player's score increases, the filter will make them look progressively more beat-up. Players can then share their scores and new appearances.
An animation of how the Suckerpunch Snapchat filter works, allowing users to show their friends that “The Pckle is Worth the Pain.”
Activation
Price Punchdown
The taste hits you out of nowhere, knocking you down for the count—but now it's your turn to fight back. The harder you punch, the bigger the discount you'll get on Suckerpunch products at SuckerpunchPickles.com.
